Guidelines to avoid ending up in spam
Subject email
- Avoid excessive punctuation (exclamation marks) and text to uppercase
- Do not exceed 45 characters
- Avoid words typical of spam as free, euro, € $, sex, test, test
- Avoid superlatives like 'best email', 'amazing', 'one superb' *
- Avoid phrases like 'just what you want' *
* They are usually classified on the top list of the most block spam filters.
Email text
- Always put the header
- Do not use too bright colors and / or fonts too large (such as red)
- Checks the syntax of the html text (avoid copying and pasting from Word)
- Do not put too many links in text
- Do not put links that contain URL addresses ip
- Avoid using images too large or to send a single image instead of text
- There must be a percentage of text higher than that of the images
- Optimizes size image
- Always include a text version of the email (if you send on html)
- Include links to web version
- Insert unsubscribe link that works for at least 30 days
- Do not use phrases like "Click here!" Or "opportunity of a lifetime!"
- Always enter the address of the sender in the "answer field" so that if someone wants to write, can do
- The images must have the alt attribute in the body of the message
- Check if your newsletter contains links orphans (non-existent pages)
